What is Personal Brand and why is it crucial?
Each of us has our own brand, our Personal Brand.
This is very well reflected in the saying that “a personal brand is what people say about us and how do they perceive us”.
Did you think of it this way?
Many people think that branding applies only to corporations, and in fact, in today’s world it starts with ourselves when we build our business.
Therefore, think about what your persona does associates with.
What does your profile look like on social media?
Because a personal brand is a set of associations, impressions, and emotions that people feel before, during, and after talking to you.
It is a set of emotions when they view your profile on social media.
If they like your profile, they will follow you.
So if, for example, you want to be a recognised as an expert in a given field, do others see you that way?
Ask yourself, what should an expert in this field look like?
How should he express himself or behave?
What should he publish in order to be perceived as an expert?
A personal brand builds your reputation and helps build your business.
Remember: the customer buys the emotion first, then they buy a product.
If you arouse good emotions, you are in a winning position from the beginning.
Brand building is about long-term goals that you want to achieve.
You must specify exactly:
✓ Who do you want to be?
✓ What do you want to convey to the client?
✓ What is important to you?
✓ What value do you give?
✓ What do you love to do?
✓ What is your vision, mission and values?
✓ What do you want to achieve?
✓ What problems will you solve?
✓ What emotions should accompany people who talk to you or when they view your photos on social media?
✓ How to get there? How to show it? What tools to use?
✓ Who to talk to, who is to be the recipient of the messages?
✓ When will you achieve your goals?
When you answer these questions, you will define exactly what your goal is in building a personal brand.
Write down your answers to the above questions carefully.
The bio created in this way will make it easier for you to start working on your brand.
All these questions are very important because imagine someone building their brand as a nutrition expert, but showing you their photos on social media when they are eating fast food every weekend.
What do you think then? I would have thought: “a deceitful cheater.”
How can a healthy lifestyle expert spend the weekend with his family consuming such meals
… Hmm, you understand what I mean?
Unfortunately, this is a basic mistake, and, unfortunately, many people make it.
Today, every business must exist on social media and our profile is an avatar that should be carefully taken care of.
What you do in private time should be consistent with your mission and vision of brand development, both personal and corporate.
How to create a personal brand?
Just like any other brand.
The strategic process is very similar.
When you answer all the questions, you will know exactly what your goal is.
You need to carefully plan all steps in building your brand.
For example, if you want to become a healthy eating expert.
What do you do first?
You answer the above questions and build, for example, from this perspective:
✓ website or blog where you will publish your content
✓ you plan your company’s visualisation consistent with your vision and mission – this is about logos, website, blog, or social media profiles
✓ you open profiles in social media channels, where you will be in contact with your client and where you will, for example, post expert advice, videos or entries related to what you do regularly every day
✓ you should have a professional photo session.
