What is Business Digital Footprint?
If you want to grow your business, make a big impact, and increase sales, you need online visibility, a great sales process, and an irresistible offer for your Business Digital Footprint to be properly optimised.
But what is a Business Digital Footprint?
Generally, Footprint is any trace or mark that identifies you in the field that you move around.
Therefore your business’s digital footprint is anything you do for your business so your audience can identify you in your field of expertise, and find and interact with you
Digital Footprint 🌐👣 are all the traces of your business online – your online presence that leads the audience to your solution.
Those traces I call your business gears ⚙️
All need to be in place in order to create properly working machine, like a production line that leads to the desired outcome.
Those gears ⚙️ are:
Fuel – aka Traffic ⛽️
– social media organic content
– paid adverting (PPC)
Vehicle – aka funnel 🚗
– landing page/optin or squeeze page
– thank you page
– sales page (your offer page)
Oil – Email marketing 📧
– email list
– autoresponders
– Newsletters
Incentive to choose your “vehicle” (aka your business solution) – Lead Magnet 🧲
– an ebook
– or cheat sheet
– free webinar
– free challenge
Pit stop 🛑 – website
– destination for your customers to stop and get what they want or need
Of course you may already have some gears ⚙️ of your machine built, but they may not work properly,
so that is when we should look at optimising your Business Digital Footprint.
How you do it?
First thing you need is DIGITAL FOOTPRINT DIAGNOSIS, of your current footprint to identify the gaps in your online presence and sales process, and then get the list of fixes to know how to optimise it!
If you not a marketing expert, and you don’t want to be (why would you?) you have a business to run,
all you need is to get someone to tell you what you need to optimise and then you choose how will you implement it!
DIY – Yourself?
DWY – Asking a digital mechanic – like me to DO it WITH YOU – so you stay in control
DFY – Or asking someone to DO IT FOR YOU!
If you feel like you would like to learn more before you spend your budget on outsourcing your marketing then get my
BUSINESS DIGITAL FOOTPRINT 👣🌐 free guide!
How does it link to business impact, growth and sales?
Every trace you make for your business is like a road sign to your services.
That means if you only rely on your website or only on your Facebook Business Page, it’s like trying to direct the traffic to your pit stop with one road sign on a high-speed motorway.
Your Business Digital Footprint consists of:
- Your well-designed and clear Website
- Consistent content that provides value to your audience and educates them about the area of your expertise, the problem you can solve, and the solution you can provide
- Well optimised public Social media accounts and business pages
- Google My Business page
- Online reputation and reviews that people leave after they received your service
- Sales Funnel that helps you to deliver value to your audience, dripping valuable information in a non-overwhelming way, that will create an affinity and eventually lead to sales
- Email Marketing creation to create an Email list and regular value delivered via autoresponders
- Lead magnet or in other words a “freebie” that you can offer to your audience so they get immediate value from you which will help you gain their trust and create the “know and like factor”, that looks professionally
- Professional Consistent Branding which is more than your logo, colours, and fonts.
- Irresistible Offer that I created in a sequence of value ladder that provides solutions at different price points
How many of those traces/marks does your business have?
Is your’s properly optimised?
In order to find out, you need Digital Footprint Diagnostics to identify gaps in your online presence and sales process.
Once areas for improvement have been identified, you need a list of fixes, to know exactly what tasks to do to make the improvements.
When you have the list, you can Do It Yourself and implement it, You can also use the Done with You implementation method or you can simply outsource whatever seems too complicated or if you just don’t have time to do it yourself. if you wish to find out more,
I’d like to invite you to a free consultation.
